On Monday, 23rd April 2007, Ireland West Airport Knock and flyglobespan launched their information road show in the G hotel, Galway. The information road show is part of the marketing drive to promote the new transatlantic services to Boston and New York. The road show went around the region incorporating Westport, Ballina, Sligo, Letterkenny and Athlone as well as Galway before the inaugural flight from Ireland West Airport Knock on May 27th. Annette Kearney, Marketing and Communication Manager, Ireland West Airport Knock and Caroline Megarry, Belfast Office Manager, flyglobespan spoke at the event which was attended by travel agents and hoteliers in the Galway area. Brian Quinn, Senior Tourism Officer, Fáilte Ireland West was a guest speaker at the event.
The marketing drive to promote the new transatlantic flights from Ireland West Airport Knock has been taking place on both sides of the Atlantic. In a joint initiative, flyglobespan, Tourism Ireland, Fáilte Ireland and Ireland West Airport Knock are running an international marketing campaign to promote and to provide maximum coverage to the new transatlantic service. An advertising campaign has been rolled out in the US, incorporating exciting full colour advertisements in all major newspapers in both New York and Boston featuring the West of Ireland. On this side of the Atlantic the advertising campaign has been positioned on both a national and regional level. Advertisements have been placed in all media across the region and in the next two weeks a new and exciting commercial will be aired on national radio. The new commercial is based on the infamous Martin Luther King speech “I have a Dream” and delivers the key messages while addressing the strong market demand and hope of direct flights from Ireland West Airport Knock to the United States.
Members of the Ireland West Airport Knock team recently travelled to the United States for the St Patrick’s Week celebrations in New York and Boston to promote the new transatlantic services and received a positive response to the new routes. Marketing Manager for the Airport, Annette Kearney, said “We addressed almost 20 large gatherings of the Irish in New York and Boston, did numerous interviews with media and we were overwhelmed with the joy and enthusiasm from everyone. The sales figures, which have been provided by flyglobespan, is an indication of the positive support and a sign that the active promotion and marketing campaign is working effectively and the West and North West Region of Ireland is getting far better known in the US.”